Alex is an EDM and pop songwriter and singer based in London.
2018 has seen releases with Sean Paul (Farm Records, Japan), Pitbull (Aqua Production, Japan), The Wickeed (Universal), currently over 1 million streams on Spotify, Dave Mak & Evan Dorosheff (Revealed), Ortzy (PM), Dillytek (Dirty Workz) and Cylink (Bonfire), all co-written by Alex and featuring her lead vocals.
Her cowrite, “YOLO”, is the soundtrack for the MOTO E5 smart phone online campaign.
As a child Alex started writing songs on a regular basis with her Father and received a classical music education in piano, violin and singing. Her first career gig was age fifteen at The Troubadour Club in London, a venue known for early performances by Bob Dylan and Jimi Hendrix, but with an admission to Goldsmiths University she stayed in education while collaborating with many musicians and developing her songwriting and production skills in electronic pop.
Inspired by Kate Bush, Björk and Lana Del Ray, Alex released her first solo EP in 2013 which was supported by BBC Introducing, YouTube channels and a number of blogs.
Alex is currently working with songwriters and producers from across Europe, Australia and the US to create fresh EDM and pop music.
She is published and managed by Jacobs Ladder Music and endorsed by Roland UK and Sontronics Microphones.